About the Company
A market-leading international provider of home and commercial solutions is seeking an experienced Head of Direct Sales to lead a high-performing, multi-channel sales function. The organisation is part of a global group and has demonstrated strong growth in the UK, with ambitious plans to further scale performance, customer experience, and revenue.
The business operates a modern UK headquarters with integrated production, R&D, and commercial teams, alongside a national field sales operation.
The Role
This is a senior leadership position responsible for driving performance across a nationwide direct sales channel, including both field-based teams and hub operations.
You will lead regional management teams and oversee a large network of sales professionals, ensuring strong commercial performance, operational efficiency, and exceptional customer experience.
Key Responsibilities
- Lead and manage the direct sales organisation, including field sales and operational hub/showroom teams
- Own and deliver sales strategy, performance, and growth plans
- Drive revenue, margin, and conversion improvements across all channels
- Partner with senior stakeholders across marketing, operations, finance, IT, and HR
- Develop and coach regional leaders to maximise team performance and engagement
- Optimise systems (CRM/ERP) and processes to improve productivity and reporting
- Ensure delivery of a best-in-class customer journey
- Oversee compliance with regulatory and health & safety requirements
- Collaborate with marketing to maximise lead generation and conversion
- Lead and support M&A activity, including integration of acquired businesses
Key Focus Areas
- Deliver sustained double-digit growth and improved commercial outcomes
- Increase recurring revenue streams and customer lifetime value
- Enhance customer satisfaction and advocacy (NPS, reviews, retention)
- Build a high-performing, engaged sales culture
- Ensure robust governance and compliance standards
About You
- Leading large, multi-site or national B2C sales operations
- Managing field-based sales teams and performance-driven environments
- Developing and executing strategic growth plans
- Delivering measurable results across revenue, margin, and customer metrics
- Driving change, transformation, and continuous improvement
- Stakeholder management across senior leadership teams
You will also bring:
- Strong leadership presence and the ability to inspire high-performing teams
- A hands-on, results-focused mindset
- Excellent communication and relationship-building skills
- Commercial acumen and data-driven decision-making capability
At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.
By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.
