PR & Media Relations Manager
Remote one day a month on site (Newcastle-under-Lyme office)
A well-established British consumer brand with a strong heritage and growing international presence is looking for a commercially minded PR & Media Relations Manager to take ownership of a newly created role focused on building brand awareness, credibility and authority through proactive, story-led PR.
This is not a traditional press office role. It is about finding the story, creating the angle and driving meaningful earned media that supports brand growth and ecommerce performance.
You will play a key role in positioning the brand as a trusted voice across areas such as sustainability, consumer health and home lifestyle.
The Role
- Develop and deliver a proactive PR and media strategy aligned to commercial and ecommerce goals
- Build strong relationships with national, consumer and trade media
- Identify and create compelling news angles using data, trends and insights
- Pitch stories, products and expert commentary to secure high-quality earned coverage
- Lead the day-to-day press office function and manage media enquiries
- Support product launches, campaigns and key brand moments
- Create press materials including releases, pitches and thought leadership content
- Translate technical product information into clear, engaging consumer stories
- Work closely with content, ecommerce and SEO teams to maximise impact
- Track and report on PR performance including coverage, backlinks and traffic
About You
- Proven experience in PR, media relations or press office roles
- Strong experience working with consumer brands, ecommerce or lifestyle sectors
- Confident pitching to national media and building journalist relationships
- Excellent writing and storytelling skills
- Experience delivering data-led PR campaigns and generating newsworthy content
- Commercially aware with an understanding of how PR drives brand growth and SEO
- Proactive, creative and comfortable working in a hands-on, fast-paced environment
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