Job title: PR and Communications Manager - Destination/Tourism
Location: Birmingham, West Midlands (Hybrid - 2/3 days per week in office)
Contract: Full-time, Permanent
Start date: December 2025 - Jan 2026
Salary: £40,000 - £43,000
The Role
An exciting opportunity has arisen for an experienced PR and Communications Manager to lead high-impact communications and media activity within the region's growing visitor economy. Acting on behalf of a leading organisation in place promotion, this role will deliver engaging campaigns, media relations and strategic messaging that showcase the area as a world-class destination for tourism, events and conferences. Working collaboratively with internal teams and external partners, the successful candidate will help position the region at the forefront of both domestic and international attention.
Key Requirements
Develop and implement a full-funnel communications strategy for the visitor economy.
Lead the creation of compelling stories and campaigns that drive positive media coverage nationally and internationally.
Produce high-quality editorial, press releases, speeches and thought leadership content.
Build and maintain strong relationships with journalists, media outlets and key stakeholders.
Identify storytelling opportunities that highlight the region's strengths and cultural assets.
Manage KPIs, reporting and performance tracking across earned and owned media channels.
Support the delivery of strategic regional campaigns aligned with wider policy and marketing objectives.
Oversee communications related to destination development partnerships and regional initiatives.
Collaborate effectively across marketing, tourism and policy teams to align messaging.
Act as an ambassador for the region, supporting senior leaders with media engagement and briefings.
Candidate Criteria
Proven experience in PR, communications or media relations, ideally within tourism, place promotion or regional marketing.
Exceptional writing, editing and storytelling skills, with the ability to produce polished editorial content.
Strong understanding of the UK and international media landscape.
Confident project manager with the ability to handle multiple campaigns and deadlines.
Proactive, creative and adaptable communicator who can think strategically and execute effectively.
Strong stakeholder management skills, with experience in multi-partner environments.
Knowledge of digital channels, social media and basic SEO principles.
Commercially minded, results-driven and able to evidence impact through measurable outcomes.
Enthusiastic about promoting destinations and passionate about regional growth.
Collaborative and positive approach, contributing to an inclusive and high-performing team culture.
Please apply for more information
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