Job title: Email Marketing Executive
Location: Hybrid, Birmingham
Contract: Permanent, Hybrid
Start date: ASAP
Salary: £30,000
The Role
We are seeking a creative and data-driven Email Marketing Executive to join a dynamic marketing team, working across a diverse portfolio in the hospitality sector. This role will be central to designing and delivering engaging campaigns across leisure, F&B, and events, helping to elevate digital presence and drive customer engagement.
Key Requirements
Develop and implement tailored email content strategies for multiple brands.
Build, design, and deploy engaging email campaigns in line with brand guidelines.
Write compelling, on-brand copy and create visually appealing templates.
Manage and segment databases to ensure targeted and relevant campaigns.
Implement automated workflows and triggered campaigns.
Conduct A/B testing to optimise performance and engagement.
Analyse campaign results and prepare detailed performance reports.
Provide actionable insights to support marketing decision-making.
Ensure compliance with GDPR and email marketing best practices.
Support CRM platform integrations and stay up to date with industry trends.
Candidate Criteria
Previous experience in email marketing, ideally within hospitality or multi-brand environments.
Strong copywriting skills with attention to tone and detail.
Proficiency with DotDigital or similar email marketing platforms.
Understanding of CRM systems and digital marketing tools.
Creative flair with the ability to design engaging templates and visuals.
Analytical mindset with confidence in interpreting performance data.
Knowledge of GDPR compliance within digital marketing.
Strong organisational skills and ability to manage multiple projects.
Collaborative team player with excellent communication skills.
Passionate about creating engaging digital experiences and enhancing customer journeys.
Please apply for more information
GleeMD
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