CRM Manager - Customer Lifecycle & Insights
Hybrid (1 days in office)
£45,000 - £50,000
We're working with a fast-growing, commercially driven business undergoing significant transformation, backed by private investment and focused on long-term growth.
They're now looking for a CRM Manager to take ownership of the customer lifecycle, using data, insight and automation to drive customer growth, retention and revenue.
This is a key role where you'll move CRM beyond campaigns into a more strategic, commercially focused function that directly supports sales and customer development.
The Role
- Own and optimise the end-to-end customer lifecycle across onboarding, growth, retention and reactivation
- Build and deliver targeted CRM programmes to increase customer spend, frequency and engagement
- Develop segmentation models using behavioural and transactional data
- Turn customer insight into actionable strategies for both marketing and sales teams
- Plan and execute multi-channel CRM campaigns (email, automation, digital touchpoints)
- Own and improve automated customer journeys, testing and optimising performance
- Deliver personalised, data-led customer experiences across all touchpoints
- Track and report on key metrics including retention, engagement and customer value
- Work closely with sales, marketing and tech teams to align CRM with wider business goals
What We're Looking For
- Experience in CRM, lifecycle or retention marketing
- Ideally experience in a B2B or trade-focused environment
- Strong understanding of segmentation, automation and customer journeys
- Experience using CRM platforms such as HubSpot, Salesforce or Microsoft Dynamics
- Data-driven mindset with the ability to turn insight into action
- Commercially aware with a focus on driving revenue and customer growth
- Confident working cross-functionally with sales and technical teams
Why Join?
- Opportunity to shape and own the CRM function in a growing business
- High-impact role with clear visibility across the organisation
- Backed by investment with strong growth plans
- Collaborative, fast-paced environment with real opportunity to progress
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