Brand and Communications Controller
Salary: up to £55,000 | Hybrid working | Willenhall
We're partnering with an established, multi-brand business operating across the food, retail and wholesale sectors to recruit a Brand and Communications Controller.
This is an exciting opportunity to join a well-established organisation with a diverse portfolio of brands and play a key role in shaping how those brands are positioned, communicated and experienced by customers and colleagues.
Working closely with the Marketing & Customer Experience Director, you'll lead the delivery of brand and communications activity, ensuring campaigns are creative, commercially focused and aligned with wider business objectives.
This role would suit someone who combines strong brand expertise with commercial awareness, creative thinking and the ability to lead a team.
The Role
As Brand and Communications Controller, you'll be responsible for managing and delivering brand, marketing and communications plans across a portfolio of brands.
You'll play a key role in strengthening brand awareness, improving customer engagement and ensuring consistent messaging across all customer touchpoints.
Your responsibilities will include:
Brand Strategy and Management
- Support the development and implementation of brand strategies across the business's portfolio.
- Ensure consistent brand positioning, messaging and visual identity across stores, packaging, campaigns and digital channels.
- Develop and maintain brand guidelines and marketing assets.
- Monitor brand awareness, reputation, customer perceptions and engagement.
- Analyse competitor activity, market trends and customer insights to identify opportunities for growth.
Marketing and Campaign Delivery
- Develop and deliver integrated marketing and communications plans aligned with commercial objectives.
- Manage multi-channel campaigns across digital and traditional platforms to drive footfall, strengthen brand perceptions and support sales.
- Oversee the creation of engaging content across social media, advertising, video and promotional materials.
- Plan and manage promotional campaigns across different business divisions.
- Work closely with commercial and operational teams to ensure marketing activity supports wider business priorities.
- Evaluate campaign performance and use insights to improve future activity.
Communications and Customer Experience
- Support initiatives that improve customer engagement and strengthen brand loyalty.
- Lead the development of internal communications, colleague engagement activity and company announcements.
- Manage external corporate communications and support reputation management.
- Ensure consistent, effective messaging across internal and external channels.
Team Leadership and Stakeholder Management
- Lead, coach and develop the brand and communications team.
- Set clear objectives, manage workloads and support individual and team performance.
- Build strong relationships across marketing, commercial, operational and wider business functions.
- Manage relationships with creative, media and production agencies to ensure high-quality delivery and value for money.
Budget Management
- Manage marketing and communications budgets, ensuring effective cost control.
- Monitor supplier expenditure and identify opportunities to improve efficiency and return on investment.
About You
We're looking for an experienced marketing and communications professional who can balance creative thinking with commercial delivery.
You'll ideally have:
- Strong experience in brand management, marketing communications and campaign delivery, ideally within retail or FMCG.
- Experience translating brand strategy into effective marketing plans and campaigns.
- A proven track record of managing integrated campaigns across digital and traditional channels.
- Experience leading, coaching and developing a team.
- Strong copywriting, editing and storytelling skills, alongside excellent attention to detail.
- Experience managing creative agencies, external suppliers and stakeholders.
- Experience developing internal communications and colleague engagement activity.
- Commercial awareness, with an understanding of how marketing drives footfall, sales and business performance.
- The ability to analyse customer insights, market trends and campaign results to inform decisions.
- Strong project management skills, with experience managing budgets and competing priorities.
- Excellent communication and stakeholder management skills.
You'll be proactive, collaborative and confident taking ownership of projects, with the ability to bring people together to deliver effective brand and communications activity.
What's on Offer?
- Salary of up to £55,000.
- Hybrid working.
- A leadership role with responsibility across a diverse brand portfolio.
- The opportunity to shape brand strategy and integrated marketing activity.
- The chance to lead and develop a team.
- A commercially focused position working closely with senior stakeholders.
At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.
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