My Client, a leading B2B manufacturing business based in Birmingham, are looking for an Inbound Marketing Automation Specialist to join the Team. Working alongside the Marketing Manager you will be responsible for generating leads and maximising sales using a range of digital marketing methods, and will play a pivitol role in driving customer engagement through CRM automation. If you love data and technology and bringing personalisation solutions to life, this role is for you. Key Responsibilities: Manage campaigns from creation through to delivery across a variety of channels including email, social, web etc. Develop and execute CRM email marketing campaigns, focusing on customer segmentation, testing, and post campaign analysis. Customer centric marketing approach working through customer data and effective segmentation. Use a test, learn and optimise approach to ensure continual improvement. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards. Use reporting, analytics and attribution tools to build and investigate key user funnels, segmented retention charts and behavioural analyses to find problems, opportunities and campaign ideas The Ideal Candidate will: Proven experience within a similar role Have experience using a CRM platform (Salesforce or Dynamics 365) Have experience using a Marketing Automation tool (Marketo or Hubspot) Experience in B2B manufacturing & Engineering environments Expert on e-mail marketing best practices Strong communication skills to manage internal stakeholders Passion for digital marketing By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

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My client, a leading B2B business, is looking for an Internal Communications Executive to join the business on a 4 month contract. This is an exciting time to join the business as there are a number of projects ongoing that you will play a key part in. You will work closely with stakeholders across the business to create engaging, timely and accurate communications that align with the company values. This role will primarily focus on creating, editing and managing content for a range of internal communications, with the occasional external communication task required. Key Responsibilities: Work with the Communications Manager to develop and deliver the internal communications strategy. Help to drive employee engagement through creative campaigns and engaging copy. Plan, edit and write compelling content using appropriate media and channels to support delivery of the internal comms strategy. Writing engaging copy ensuring employees are informed with company strategy and performance, brand and culture. Create and tailor key messages to ensure they are clear, concise and suitable for each audience. Support the organisation and execution of internal events and internal videos. Help influence wider teams and stakeholders on best practice communication approaches and tactics. The Ideal Candidate will: Have previous copywriting and proof-reading experience within a Marketing Team. You will be a natural communicator, with the ability to build strong working relationships with key stakeholders. Have a keen eye for detail and impeccable accuracy. Work in a fast-paced environment delivering to tight timescales. By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

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A brilliant opportunity to join a fact-paced ecommerce department within a leading B2C Business, due to continued growth and success this is a newly created role for the business. As the Ecomm Merchandiser you will be responsible for assisting in the delivery of the trading strategy with a key focus on defining the ecommerce product portfolio, optimising products for the web, and the deployment of content. The Role: Continuously look to improve the customer experience and user journey - to drive trading performance and increase sales. Day to day management of the CMS system, ensuring the site is maintained and all product information is accurate and up to date. Manage the promotional activity on the web inline with the annual trading calender, ensuring maximum ROI. Responsible for maximising sales opportunities, with a view to commercialise every customer visit to site. Work with the insight team to analyse sale performance in depth - and findings are used to optimise future trading strategies. Work with the UX team, to deliver test landing pages, split A/B testing with a view to improve bounce back rates etc.. Management of the product portfolio and on-site product placement, ensuring consistency is used across search terms and filters. The Candidate: Will be commercially driven, and understand the importance of driving website traffic. Will be highly organised and be able to hit tight deadlines Will be result driven and have a strong analytical mindset - utilising data to optimise product performance. Have excellent attention to detail. Will have the ability to communicate with key stakeholders. By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

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My client, a leading ecommerce business, is looking to recruit an ecommerce Marketplace Manager into their fast paced digital team. This is an exciting time to join the business as they are going through a sustained period of growth and have exciting plans for 2021. As the Conversion Rate Optimisation Manager, you will play a pivotal part in improving the UX/ customer journey across all digital channels, you will take a strategic role, leading on long-term strategy and road-mapping and will work across multiple websites on end-to-end optimisation projects. Key Responsibilities: Manage end-to-end optimisation campaigns - with a focus on prioritisation, testing, measurement and recommendations. Optimising conversion funnel through site and landing pages across multiple channels and tools. Planning and owning the testing roadmap, continuously improving the onsite user journey. Collaborating with the wider marketing team to develop and implement a testing roadmap. Work closely with the PPC / Paid Search teams to improve return on investment. Working closely with the creative content team to implement news landing pages. Identifying opportunities for A/B Testing. The Ideal Candidate will have: Demonstrate a proven track record of implementing CRO Campaigns with successful campaigns. Strong A/B testing and MVT optimisation experience. Experience building and launching tests using CRO tools and platforms. Data driven and excellent reporting skills. Excellent knowledge of HTML & CSS By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

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My client, a leading ecommerce business, is looking to recruit an Ecommerce Marketplace Manager into their fast paced digital team. This is an exciting time to join the business as they are going through a sustained period of growth and have exciting plans for 2021. The Ecommerce Manager will play a pivotal role in driving performance across eBay and Amazon channels inline with wider business goals, identifying areas for opportunities and looking to expand into new territories. Key Responsibilities will include: Day to day management of marketplace channels, with a focus on Amazon and Ebay. Continuously reviewing channel performance to identify potential areas for growth. Leading the Marketplace team, driving output and prioritising workload. Developing and Executing the Marketplace strategy. Driving the market positioning with a focus on product portfolio, pricing, and user experience. Lead on all marketplace activity across amazon, eBay and other appropriate marketplaces. You be responsible for driving incremental sales growth. Build and maintain relationships with key stakeholders across the business and Marketplace Account Managers. The ideal candidate will: Proven record of successfully managing and growing marketplace revenue. Extensive understanding of marketplaces, ecommerce, marketplace tools and advertising concepts, and marketplace industry trend. Experience leading and developing a team. Data driven analytical. Be able to use data insights identify areas of opportunity. By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

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