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Trade Marketing Manager

Trade Marketing Manager

  • Location

    Nuneaton, Warwickshire

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £32000.00 - £35000.00 per annum

  • Contact:

    Darrah O'Sullivan

  • Contact email:

    DarrahO'Sullivan@workwithglee.com

  • Job ref:

    BBBH29046_1652784459

  • Published:

    3 months ago

  • Expiry date:

    2022-06-28

  • Consultant:

    #

My client, a leading consumer durables business, are looking for a Trade Marketing Manager to join their fast paced marketing team. This is a brand new role to the business due to growth and expansion, the role will focus on delivering mutli-channel marketing campaigns to drive performance of the trade channel.

This is a great opportunity that comes with tons of development, and would suit a broad marketer who is strategic in their approach but still enjoys being hands-on in the day to day execution.

The Role:

  • Support the trade channel with marketing campaigns to drive brand awareness and grow the channel.
  • Be the go-to person for the trade channel, understand the audience, their needs and buying behaviours.
  • Equip the sales team with the tools they need to educate and drive demand for products.
  • Planning and delivering the marketing activity plan for the trade channel, focusing on events, case studies , product launches, technical literature, PR and sales promotions.
  • Work closely with the wider marketing team and other channel marketing managers to ensure all communications are consistent and aligned with group brand guidelines.
  • Monitoring and reporting campaign performance, using insights to optimise future campaigns.
  • Work with the Head of Marketing to bring market insight and channel objectives inline with the wider marketing strategy.

The Candidate:

  • Have experience within B2B environments, and a proven track record of delivering marketing campaigns.
  • Be results driven, and commercially minded.
  • Excellent stakeholder management skills.
  • Proven ability to work on multiple projects, under pressure and to deadlines, with excellent organisational and planning skills
  • Motivated, self-starter who thrives in a fast paced environment and loves a challenge.

Flexible working approach - 3 days in office, 2 days from home.

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