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Trade Marketing Manager

  • Location

    Walsall, West Midlands

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £45000.00 - £50000.00 per annum

  • Contact:

    Darrah O'Sullivan

  • Contact email:

    DarrahO'Sullivan@workwithglee.com

  • Job ref:

    BBBH23175_1617786758

  • Published:

    5 days ago

  • Consultant:

    Darrah O'Sullivan

My Client, a leading B2B manufacturing business, are looking for a digital lead to join their fast paced marketing team. This is a brand new role to the business due to growth and expansion, the role with focus on executing mutli-channel marketing campaigns to drive performance of the the trade channel.

This is a great opportunity to really make this role own, and would suit someone who is a self-starter, and strategic in their approach but still enjoys being hands-on in the day to day execution.

The Trade Marketing Manager will be responsible for:

  • Support trade merchants with marketing campaigns and collateral to drive brand awareness and influence the buyer and end user.
  • Be the go-to person for the trade channel, understand the audience, their needs and buying behaviours.
  • Work with the Head of Marketing to bring market insight and channel objectives inline with the wider marketing strategy.
  • Planning and delivering the marketing activity plan for the trade channel, focusing on in-store POS, Trade shows, product launches, technical literature, PR and promotions.
  • Work closely with EMEA and group functions to ensure all communications are consistent and aligned with brand guidelines.
  • Monitoring and reporting campaign performance, using insights to optimise future campaigns.
  • Line management, this role comes with one direct report.

The ideal candidate will:

  • Have experience within B2B manufacturing environments, and a proven track record of delivering narketing campaigns.
  • Be results driven, and commercially minded.
  • Excellent stakeholder management skills.
  • Motivated, self-starter who thrives in a fast paced environment and loves a challenge.

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