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Senior Digital Marketing Manager

Senior Digital Marketing Manager

  • Location

    Birmingham, West Midlands

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £45000.00 - £50000.00 per annum

  • Contact:

    Darrah O'Sullivan

  • Contact email:

    DarrahO'Sullivan@workwithglee.com

  • Job ref:

    BBBH22843_1613725583

  • Published:

    3 months ago

  • Expiry date:

    2021-03-21

  • Consultant:

    #

My Client, a leading B2B manufacturing business, are looking for a Senior Digital Marketing Manager to join their fast paced marketing team. This is a brand new role to the business due to growth and expansion, the role with focus on executing mutli-channel digital campaigns. You will play a pivotal role in in moving the overall marketing strategy into a 'digital first' approach, improving the customer experience across all digital touch points and driving engagement.

This is a great opportunity to really make this role own, and would suit someone who is a self-starter, and strategic in their approach but still enjoys being hands-on in the day to day execution.

The role:

  • Work with the sector specialists to develop engaging marketing initiatives to drive brand awareness and deliver the best experience for partners and customer.
  • Working with the Head of Marketing to develop a digital strategy with a focus on content creation, activation campaigns and new product launches.
  • Improve the digital journey across all customer touchpoints, with ownership of all digital channels.
  • Regular reporting on digital performance, using key insights to optimise campaigns going forward.
  • Proactively suggesting ideas for growth and opportunity in the digital space, focusing on maximising sales, customer retention and promotions.
  • Use the CRM to it's full potential, mapping out customer lifecyle journeys and ensuring each customer group is receiving tailored communications.
  • Using the CMS platform to optimise the website, ensuring the customer journey is as seamless as possible.
  • Work closely with the EMEA team to ensure a cohesive message is being delivered.

The Candidate:

  • Experience within a similar digital role - strong knowledge of all areas of digital marketing.
  • Be a self starter, with the ability to bring new initiatives to the table and be influential.
  • Manage key stakeholders across the business.
  • Experience managing end to end digital campaigns, from concept through to post campaign analysis.
  • Strong reporting skills, ability to take valuable data and turn them into actionable outcomes.
  • Strong knowledge of improving customer journeys, SEO, and paid social campaigns.
  • Working knowledge of CMS platforms (ideally Abobe Experience Manager)

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