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Senior CRM Executive

  • Location


  • Sector:

    Marketing and Digital

  • Contract type:


  • Salary:

    Up to £29000.00 per annum

  • Contact:

    Adela Kalari

  • Contact email:

  • Job ref:


  • Published:

    3 days ago

  • Consultant:

    Adela Kalari

Job Title: Senior CRM executive
Location: Birmingham | Hybrid
Job Type: Full-time
Salary Range: £29,000

Job Description:

My client, a non-for-profit organisation based in Birmingham, is looking to recruit a Senior CRM executive.

This is an exciting new role reporting directly to the Digital and CRM Manager. The Senior CRM executive will play a significant role in the process to develop, monitor and deliver a multi-channel CRM strategy that engages their members and customers with dynamic, personalised, targeted and relevant marketing campaigns across all life-cycle stages.

The ideal candidate will be responsible for day-to-day management of the CRM and managing the end-to-end delivery of email campaigns whilst working closely with multiple teams across the company.


  • Develop and implement CRM strategies that improve customer retention and increase sales.
  • Manage and maintain our CRM systems, ensuring they are up to date and accurate.
  • Analyse customer data to identify trends and opportunities for improvement.
  • Manage the end-to-end delivery of automated dynamic and personalised communications - this will cover planning, briefing, building, testing and implementing all activation and on-boarding CRM communications.
  • Stay up to date with industry trends and best practices for CRM management.


  • Have at least 2 years of experience in a similar CRM Marketing position.
  • Experience using a CRM system and marketing automation tools.
  • Have a proactive attitude and must be able to thrive in a varied and fast paced environment.
  • Be analytical with great attention to detail and ability to translate data insights into actionable outcomes.
  • Have strong understanding of A/B testing and optimisation principles.

If you are a driven individual with a passion for customer relationship management and are looking for a new challenge, we want to hear from you.

Highly competitive package. Super exciting business.


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