Retail Marketing Specialist

Retail Marketing Specialist

  • Location

    Lichfield, Staffordshire

  • Sector:

    Marketing and Digital

  • Job type:


  • Salary:

    £30000.00 - £35000.00 per annum

  • Contact:

    Darrah O'Sullivan

  • Contact email:


  • Job ref:


  • Published:

    8 months ago

  • Expiry date:


  • Consultant:


My client, a well established B2C business based in the West Midlands, are looking for a Retail Marketing Specialist to join their team. This role will report into the Head of Marketing, and will play a key role in the development and delivery of engaging marketing campaigns, and will manage the production of all promotion materials- with a key focus on retail stores.

The Role:

  • Responsible for planning and executing creative marketing campaigns to engage existing customers, and reach new and potential customers. Ensuring all content is on brand and inline with strategy.
  • Continuously look to improve customer spend, shopper acquisition, and member retention via promotions (online and offline).
  • Plan and execute the delivery of in-store promotional materials, visual marketing and POS, for existing stores and store launches.
  • Ensuring all campaigns run within a set time frames and are within budgets.
  • Understand the customer in detail and their shopper trends- and then translate findings into new promotional plans.
  • Marketing via digital channels, such as Social Media and Email Marketing Campaigns.
  • Work closely with insights and research teams to understand the key customer demographic to ensure all campaigns are targeted/segmented.

The Candidate:

  • Experienced in a similar retail marketing role.
  • Experienced of omnichannel marketing
  • The ability to make effective decisions and continuously strive to improve.
  • Customer focussed, with ability to engage people.
  • Ability to establish relationships with key stakeholders
  • Experience with budget management

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