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Retail Marketing Manager

  • Location

    Willenhall, West Midlands

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £35000.00 - £40000.00 per annum

  • Contact:

    Darrah O'Sullivan

  • Contact email:

    DarrahO'Sullivan@workwithglee.com

  • Job ref:

    BBBH28749_1651133129

  • Published:

    23 days ago

  • Consultant:

    Darrah O'Sullivan

My client, a leading B2C business are currently going through a sustained period of growth and exciting transformation. They are looking for a Retail Marketing Manager to join their growing team, working across a portfolio of exciting high-street brands, this role will focus on driving growth across multiple retail stores. Leading a small team, you will be responsible for creating engaging marketing campaigns across a range of channels to help drive sales within store.

  • Develop an annual content calender and build creative marketing plans across a range of channels (POS, social, email, web etc..) to drive customer acquisition
  • Work closely with the Head of Ecommerce to ensure plans and messages are cohesive and aligned across ecommerce and instore.
  • Lead a small team of designers, marketing executives and designers to help execute marketing promotions and collateral.
  • Use product launches, promotions and seasonal campaigns to build an effective annual content calender.
  • Analyse and report against performance of multi-channel campaigns.
  • Identify PR opportunities including new retail openings, product launches etc.
  • Own the brand and brand guidelines ensuring consistent approach to messaging and creative artwork, ensuring a consistent tone of voice across all customer touch points.

The Ideal Candidate:

  • Experience working in a similar multi-site B2C Marketing role, ideally within retail or ecommerce.
  • Ability to plan and manage end to end campaigns across both online and offline channels.
  • Experience managing or mentoring a small team.
  • Experience reporting on the impact of campaigns, good commercial acumen and target focused.
  • Ability to thrive in a fast paced environment with tight deadlines.
  • Excellent organisational, time and project management skills.

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