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Product Marketing Manager

Product Marketing Manager

  • Location

    Chipping Campden, Gloucestershire

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £50000.00 - £55000.00 per annum

  • Contact:

    Darrah O'Sullivan

  • Contact email:

    DarrahO'Sullivan@workwithglee.com

  • Job ref:

    BBBH28784_1651237687

  • Published:

    2 months ago

  • Expiry date:

    2022-06-10

  • Consultant:

    #

My client, a leading consumer goods brand are looking for a Product Marketing Manager into their growing and fast paced marketing team. A newly created role to the business you will focus on delivering creative and engaging marketing campaigns do drive sales, promote new product launches and other promotional activity. Reporting into the Managing Director and collaborating with the wider marketing and digital team, you will deliver an effective marketing plan tailored to different audiences and customer groups.

The Role:

  • Build on product messaging that sets new products apart from others in the market to give them a unique selling point.
  • Tailor marketing plans and messaging for different customers and audiences.
  • Plan product launches and 'go to market' plans.
  • Create an annual trading calender including seasonal campaigns and other promotional activity.
  • Work closely with the digital team to ensure all online activities are aligned and integrated.
  • Conduct market and competitor research - understand buying personas and identify areas for opportunity.
  • Brief the press and our PR partner about new products.

The Ideal Candidate:

  • Experience working in a similar product marketing role.
  • You will be passionate about products.
  • Experience reporting on the impact of campaigns, good commercial acumen and target focused.
  • Ability to thrive in a fast paced environment with tight deadlines.
  • Excellent organisational, time and project management skills.

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