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Paid Search Optimisation Manager

  • Location

    Leicestershire, England

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £32000.00 - £38000 per annum

  • Contact:

    Andrew Carr

  • Contact email:

    AndrewCarr@workwithglee.com

  • Job ref:

    BBBH21963_1604066357

  • Published:

    29 days ago

  • Consultant:

    Andrew Carr

My client, a market leading omni-channel retail business is looking to recruit a Paid Search Optimisation Manager.

This role, a newly created position, will join a well established digital marketing team and will play a key role in the continued growth of their PPC acquisition channel.

The Paid Search Optimisation Manager role will encompass:

  • Managing and implementing successful search engine paid campaigns using PPC and PLA activity to maximise the delivery of high quality site traffic
  • Optimising campaigns using a combination of automated strategies and data driven amendments to improve revenue and ROAS
  • Competitor research to develop detailed analysis of market share and help devise tactical bidding responses accordingly
  • Deliver insights using Google Analytics and detailed reports from a variety of data sources to build business cases
  • Ongoing reporting and optimisation

The ideal candidate for this role will possess the following skills/expertise:

  • Extensive PPC experience, managing budgets in excess of £1m
  • Demonstrable track record of delivering improved revenue performance and ROAS
  • Highly analytical and data-driven - with a commercial edge
  • Strong agency management skills

Highly competitive package.

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