Paid Search Manager

Paid Search Manager

  • Location

    Birmingham, West Midlands

  • Sector:

    Marketing and Digital

  • Job type:


  • Salary:

    £35000.00 - £45000.00 per annum

  • Contact:

    Darrah O'Sullivan

  • Contact email:


  • Job ref:


  • Published:

    7 months ago

  • Expiry date:


  • Consultant:


My client, a leading ecommerce business, is looking to recruit a Paid Search Manager to join their fast paced marketing team. This is an exciting time to join the business as they are going through a sustained period of growth and have exciting plans for 2022.

As the Paid Search Manager you will lead on the strategic planning and implementation of paid search campaigns across a range of channels. You will be responsible for the setup and optimisation of online advertising strategies using Google Search Ads, Shopping Ads and Display Ads, with a focus on driving ROAS and ROI.

Role Responsibilities:

  • Manage and implement successful paid search campaigns to drive traffic to the website.
  • Build and deliver PPC campaigns which will engage new & existing customers.
  • Manage pay-per-click campaigns on Google, Facebook and Bing, as well as display advertising and re-marketing campaigns.
  • Regular reporting on paid media performance, focusing on ROAS, CTR and Impression share.
  • Using Google Analytics to understand traffic sources and website activity.
  • Regular evaluation of key word research, mitigating wasted spend.
  • Identify any inefficiencies and implement optimisation across Google Ads, Google Display & Google Shopping

The Ideal Candidate will:

  • Have experience within a similar PPC or Paid Search role.
  • Experience using Google Ads and Google Analaytics.
  • Proficient in managing campaigns end-to-end; from strategic development through to delivery and optimisation
  • Analytical and data driven - using data insights to optimise future campaigns
  • Passion about customers, results and online excellence - with a good knowledge of emerging trends.

Hybrid working.


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