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Paid Search Executive

Paid Search Executive

  • Location

    Birmingham, West Midlands

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £30000.00 - £35000.00 per annum

  • Contact:

    Darrah O'Sullivan

  • Contact email:

    DarrahO'Sullivan@workwithglee.com

  • Job ref:

    BBBH22659_1615814821

  • Published:

    5 months ago

  • Expiry date:

    2021-04-26

  • Consultant:

    #

My client, a leading ecommerce business, is looking to recruit a Paid Search Executive to join their fast paced marketing team. This is an exciting time to join the business as they are going through a sustained period of growth and have exciting plans for 2021. As the Paid Search Executive you will support the strategic planning and implementation of paid search campaigns across a range of channels.

Role Responsibilities:

  • Manage and implement successful paid search campaigns to drive traffic to the website.
  • Build and deliver PPC campaigns which will engage new & existing customers.
  • Manage pay-per-click campaigns on Google, Facebook and Bing, as well as display advertising and re-marketing campaigns.
  • Regular reporting on paid media performance, focusing on ROAS, CTR and Impression share.
  • Using Google Analytics to understand traffic sources and website activity.
  • Regular evaluation of key word research, mitigating wasted spend.
  • Identify any inefficiencies and implement optimisation across Google Ads, Google Display & Google Shopping

The Ideal Candidate will:

  • Have experience within a similar PPC or Paid Search role.
  • Experience using Google Ads and Google Analaytics.
  • Proficient in managing campaigns end-to-end; from strategic development through to delivery and optimisation
  • Analytical and data driven - using data insights to optimise future campaigns
  • Passion about customers, results and online excellence - with a good knowledge of emerging trends.

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