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Marketing Director

  • Location

    Warwickshire, England

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £70000.00 - £80000.00 per annum

  • Contact:

    Darrah O'Sullivan

  • Contact email:

    DarrahO'Sullivan@workwithglee.com

  • Job ref:

    BBBH26162_1636719823

  • Published:

    16 days ago

  • Consultant:

    Darrah O'Sullivan

My client, a high growth B2B Manufacturing business, are looking for a Marketing Director to join their growing team. A brand new role to the business due to growth and expansion, you will manage a small team and work closely with the commercial senior leadership team to drive the full marketing and product strategy for the business. You will be responsible for developing and executing a marketing strategy focused around building brand awareness, generating leads and working with the sales team on their go to market strategy.

The role:

  • You will be creating and executing annual marketing strategy with a focus on branding, marketing communications and product marketing across the portfolio of products and solutions.
  • Track and analyse campaigns, consumer trends and the competitive landscape
  • Utilise Data and effectively analyse ROI to make informed decisions regarding the overall strategy.
  • Accountability of marketing communications to ensure quality, message and individual brand values are maintained and conversions are optimised.
  • Plan and mange the annual budget.

The Person:

  • Have a demonstrable track record of developing and leading on wide ranging marketing strategy within a B2B environment
  • knowledge cross a range of online and offline channels (with a strong focus on social media).
  • Good working knowledge of CRM platforms and segmentation / automation etc..
  • Commercially minded and data drive - using insights to make informed decisions and drive ROI
  • Experience managing a team.
  • The ability to build relationships with key stakeholders across the business.

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