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Influencer Marketing Executive

Influencer Marketing Executive

  • Location

    Tamworth, Staffordshire

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £24000.00 - £28000.00 per annum

  • Contact:

    Darrah O'Sullivan

  • Contact email:

    DarrahO'Sullivan@workwithglee.com

  • Job ref:

    30032_1658755392

  • Published:

    4 months ago

  • Expiry date:

    2022-08-07

  • Consultant:

    #

I have a fantastic opportunity for a Influencer Marketing Executive to join a dynamic and fast paced retail business based in Tamworth. Due to a sustained period of growth this is a brand new role to the business, and will be responsible for building and scaling a dynamic influencer strategy to drive growth and brand awareness.

Working closely with the Social Specialist and Content Creator you will develop creative influencer campaigns across a range of social channels. This role will suit someone who has a passion for all things influencer marketing and loves staying on top of social trends.

  • Define and implement an effective influencer and ambassador strategy to drive brand awareness and improve conversion rates for individual brands.
  • Maintain the monthly influencer calender, including outreach, briefing and gifting.
  • Identify potential influencers and build a targeted influencer database, be the daily point of contact for suitable influencers ensuring they are bought into the brand.
  • Regular reporting to measure the success of influencer activity through conversion rates, ROI and engagement.
  • Stay on top of digital trends, specifically across TikTok, Instagram, Facebook, and YouTube.
  • Work closely with the wider digital team to bring influencer campaigns to life, ensuring all brand guidelines are adhered to.

The Ideal Candidate:

  • Experience within a similar Influencer role.
  • Good knowledge of social channels (TikTok, Instagram, YouTube and Facebook).
  • Excellent relationship management skills.
  • Highly organised with the ability to manage a busy influencer calender and meet multiple deadlines.
  • A passion for all things digital, with the ability to spot emerging trends.
  • Commercially driven, with the ability to spot opportunity for commercial growth.

Hybrid Working - 2 days a week in the office / 3 from home.

GLEEMD

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