Head of Marketing
London | Highly flexible working pattern
£75,000 - £85,000

Gleeson have partnered with a leading B2B SaaS software business to recruit a Head of Marketing into their growing team. A market leader in their field, my client is a provider of cloud based resource management software - currently being used by over 140 million worldwide. An exciting time to join the business as they enter a phase of growth and scale up, you will lead a small team and will be responsible for defining and delivering the overall marketing strategy to drive business growth.

This role will suit someone that operates at a strategic level, but is still enjoys being hands on in the deployment of daily campaigns.

The role:

Plan and implement the annual marketing strategy, ensuring it aligns with wider business goals, with a focus on branding, communications, and product marketing.
Grow the marketing and sales pipeline by developing lead generation campaigns.
Create market segments, and build tailored marketing activity to target business's and growth sectors.
Track and analyse campaigns, customer trends and the competitive landscape.
Utilise Data and effectively analyse ROI to make informed decisions regarding the overall strategy.
Accountability of marketing communications to ensure quality, message and individual brand values are maintained and conversions are optimised.
Plan and mange the annual budget.
Work with the Sales and Product teams to create engaging collateral and content to support their outbound activities.
Manage third party agencies effectively.

The Ideal Candidate:

Experience in a similar Head of Marketing role, within the B2B, Tech SaaS sector
Strategic in your approach, yet hands on in the delivery of daily activities.
The ability to build relationships with key stakeholders both internally and externally.
Commercially driven, data let and analytical - with the ability to use insights to form decisions.
Ability to manage multiple priorities with initiative and enthusiasm.
Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams.

* This role is highly flexible, you will only be required in the office approx once a month.

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