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Head of Marketing

  • Location

    West Midlands, England

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £70000.00 - £80000.00 per annum + Bonus, Car Allowance

  • Contact:

    Darrah O'Sullivan

  • Contact email:

    DarrahO'Sullivan@workwithglee.com

  • Job ref:

    BBBH25513_1635878426

  • Published:

    26 days ago

  • Consultant:

    Darrah O'Sullivan

My client, a market leading B2B business, is looking for a commercial and strategic Head of Marketing to lead the delivery of the annual marketing strategy. A brand new role to the business due to growth, you will lead on planning, developing and executing the annual marketing strategy with a focus on driving revenue through lead generation, customer segmentation and market positioning.

This role is perfect for someone who is strategic in their thinking, but will enjoys being hands-on in the execution of marketing activities.

Key role responsibilities include:

  • Develop and manage the annual marketing strategy in line with commercial business objectives.
  • Execute engaging marketing campaigns to drive brand awareness, generate leads and grow customer prospect engagement.
  • Lead on delivering the annual marketing strategy across all channels, with a a strong focus on service proposition, lead generation and demand generation.
  • Deliver campaigns to agreed timescales and budgets working with internal colleagues and external agencies. Deliver through a variety of channels tailoring messaging to specific markets.
  • Manage the annual marketing budget spend.
  • Champion the commercial benefits of marketing activities and demonstrate return on investment of all initiatives.
  • Regular tracking of competitors and regular research to understand the marketplace. Focus on using the CRM database for customer segmenation to ensure tailored messages.

The ideal Candidate:

  • Will have proven experience in a senior marketing position (experience within the B2B sector is essential).
  • Will be highly commercial, continuously looking at ways to grow the business.
  • Will have a strategic mind set, but still enjoy getting heavily involved with the execution and deployment of marketing activities.
  • Will have an analytical mindset, using commercial insights to drive performance.
  • Will have excellent communications skill and be able to build relationships with key stake holders at all levels.

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