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Head of CRM

Head of CRM

  • Location

    West Midlands, England

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    Negotiable

  • Contact:

    Andrew Carr

  • Contact email:

    AndrewCarr@workwithglee.com

  • Job ref:

    BBBH20739_1589394787

  • Published:

    5 months ago

  • Expiry date:

    2020-06-12

  • Consultant:

    #

A fantastic Head of CRM role working for a Midlands based consumer business.

My client, a market leader in their field, is looking to recruit a Head of CRM to own the customer marketing strategy across all touchpoints.

The Head of CRM role will encompass:

  1. Overseeing the overall customer marketing strategy, building a view of the CLV
  2. Develop an overall CRM strategy across all touch-points
  3. Utilise data to better understand the 'customer' and develop campaigns accordingly

The ideal candidate for this senior CRM role will have a strong CRM background, ideally in a digitally first environment. You have operated at a senior level, working strategically, however you will also be capable of getting involved in campaigns operationally. You will have demonstrable track record of building CRM strategy - delivering growth and sustainable results. You will be commercial but also customer centric.

Highly competitive package.

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