Gleeson Recruitment Group are pleased to be working with a luxury travel brand, based in Staffordshire to recruit for a Direct Mail Marketing Manager on a permanent, full time basis.

Job title: Direct Mail Marketing Manager

Location: Burton Upon Trent

Salary: £50-£60,000

WFH Policy: 2-3 days a week in the office

Start date: May - July 2023

Contract: Full time, permanent

The role:

You will be supporting the Head of Database Marketing to deliver on all Direct Mail Marketing activity. You will be line managing one executive within the team and working with a wider team of 20 to plan and deliver integrated CRM campaigns. This role will see you growing conversion rates of customers curated through the businesses database.

Key requirements:

Work collaboratively with the Head of Database Marketing and CRM Manager to develop and implement an overall CRM plan for existing an prospective customers.
Have hands on management of the direct mailing plan for the business.
Develop a proactive and data driven direct mailing plan that meets the overall commercial objectives of the business
Work cross functionally with the product, commercial and brand teams to ensure that the activity delivered is in line with business objectives and messaging
Work closely with the Insight Team to deliver targeted mailing selections
Work with the Insight Team to set success metrics for mailing focusing on conversion and revenue using analytics
Measure and report on all direct mail activity to ensure objectives are being met
Managing agency relationship and workload
Complete competitor analysis
Line manage one Assistant Marketing Manager

Candidate criteria:

Previous experience in a similar role with commercial experience
Proven results in direct mail campaigns
Previous experience in leading on the development and implementation of direct mailing campaigns
Strong stakeholder management
Strong communication skills
Analytically minded
Able to work well in a fast paced environment
Able to work well to deadlines
Good knowledge of print production

Please apply for more information.

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