My client, a market leading Builders Merchant Business, are looking for a creative and driven digital marketing specialist to join their growing digital team. A hugely exciting time to join the business, with big growth plans - you will support the delivery of the annual digital marketing strategy. Your role will focus on day to day management of the CMS platform, ensuring products are correctly merchandised on site, and ensuring all copy is SEO optimised.
- Daily management of the website (magento) ensuring a seamless customer journey at all touch points.
- Ensure all information on the website is accurate and up to date (promotions, products, branch details etc).
- Merchandise products on the website, ensuring correct product placement to maximise exposure and sales (new in, best sellers etc..)
- Collaborate with the wider marketing team across email and social to ensure a consistant and cohesive message is being delivered about new products and new promotions.
- Manage the on site site search functionality to improve search results and promote relevant offers.
- Use google Analytics to reports on conversion rates and website traffic, using insights to suggest recommendations for improvements.
- Work with third party agencies on design assets and website development, ensuring the timely delivery of content or projects.
- Produce weekly and monthly reports to track results, KPIs and latest digital trends.
- Experience within a similar ecommerce environment.
- Good working knowledge of CMS Platforms (Magento would be advantageous).
- Good working knowledge of Google Analytics and other digital marketing tools.
- The ability to thrive in a past paced environment and manage multiple priorities.
- Commercially drive and creative.