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Digital Marketing Manager

  • Location

    Walsall, West Midlands

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £30000.00 - £40000.00 per annum

  • Contact:

    Darrah O'Sullivan

  • Contact email:

    DarrahO'Sullivan@workwithglee.com

  • Job ref:

    30227_1661857449

  • Published:

    about 1 month ago

  • Consultant:

    Darrah O'Sullivan

My client, a well established retail business undergoing an exciting period of digital growth, is looking to recruit a Digital Marketing Manager into their fast paced team. Leading a small team of two you will be responsible for defining the digital strategy across a range of digital channels to drive customer acquisition, retention and improve conversion rates.

This role will suit someone who has strong technical & digital ability, is commercially led and is customer centric. The role will encompass:

  • Daily management of the website, with a focus on content strategy, user experience, navigation and the customer journey.
  • Devise, develop and implement the email strategy, looking at segmentation, clustering and optimisation to enhance user experience and to increase open rates and conversions.
  • develop strategies to drive online traffic / data capture / improve CRO.
  • implementation of best practice with regards to SEO and online content development.
  • analyse online performance, creating reports and providing insight and recommendations to optimise digital channels.

The ideal candidate for this Digital Marketing Manager role will possess the following skill/expertise:

  • Experience within a similar digital marketing role, ideally within B2C, retail or FMCG.
  • Good CRM knowledge, with experience in automation and segmentation.
  • Good CMS knowledge, with experience in customer journey and CRO improvements.
  • A digital Enthusiast - technical ability paired with attention to detail and creativity.
  • Experience with analysis & reporting to determine ROI of campaigns
  • Good working knowledge of Google Analytics and reporting tools.

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