Walsall, West Midlands
£31000 - £40000 per annum
2 months ago
My client, a well established retail business undergoing an exciting period of digital growth, is looking to recruit a Digital Marketing Manager.
A multi-channel digital role that will encompass a range of channel and look after two direct reports. The role will encompass:
- managing the website content strategy
- devise, develop and implement the email strategy, looking at segmentation, clustering and optimisation to enhance user experience and to increase open rates and conversions.
- devise strategies to drive online traffic / data capture / conversions
- implementation of best practice with regards to SEO and online content development.
- analyse social media and online performance, creating reports and providing insight and recommendations
The ideal candidate for this Digital Marketing Manager role will possess the following skill/expertise:
- Strong CRM/email marketing campaign experience
- Strong digital website experience
- Experience with analysis & reporting to determine ROI of campaigns
- Experience in Display ads & Mobile campaigns
The role is based near Walsall, on a hybrid work pattern.
Highly competitive package.