My client, a well established retail business undergoing an exciting period of digital growth, is looking to recruit a Digital Marketing Manager.

A multi-channel digital role that will encompass a range of channel and look after two direct reports. The role will encompass:

• managing the website content strategy
• devise, develop and implement the email strategy, looking at segmentation, clustering and optimisation to enhance user experience and to increase open rates and conversions.
• devise strategies to drive online traffic / data capture / conversions
• implementation of best practice with regards to SEO and online content development.
• analyse social media and online performance, creating reports and providing insight and recommendations

The ideal candidate for this Digital Marketing Manager role will possess the following skill/expertise:

• Strong CRM/email marketing campaign experience
• Strong digital website experience
• Experience with analysis & reporting to determine ROI of campaigns
• Experience in Display ads & Mobile campaigns

The role is based near Walsall, on a hybrid work pattern.

Highly competitive package.

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