A brilliant opportunity to join a high growth B2B Manufacturing business, based in Telford. As the Digital Marketing Executive you will be responsible with supporting the Head of Marketing with driving brand awareness through multi-channel marketing across content, on-site SEO, Web and Email.
Working across a new B2B Ecommerce website, your role will focus on driving customers to the website to maximise ROI, sales and conversion rates.
- Daily management of the ecommerce website, ensuring all content is inline with the wider marketing, trading and product strategy.
- Support the Head of Marketing to plan and develop an annual digital marketing strategy to drive customer acquisition, brand awareness, engagement and conversion.
- Assisting with digital marketing campaigns across of channels including Email, Social Media and Content Marketing.
- Manage third party agencies and ensure all work is continuously optimised for best performance.
- Regular reporting on digital performance across all channels, use insights and data to optimise future campaigns.
- Performing regular checks and reporting on website performance - with a focus on click rates, ROI and conversion.
- Plan and develop an engaging social media content calender inline with the wider marketing and ecommerce marketing strategy.
- Experience within a similar B2B digital marketing role.
- Good working knowledge of marketing systems and reporting tools such as Google Analytics.
- Experience managing a CMS & Ecommerce platform.
- Experience planning the social calender and content across a range of platforms.
- Commercially led, creative and hands on in your approach.
- Thrives in a fast paced retail environments, with the ability to manage multiple projects and meet deadlines.