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Digital Marketing Executive

Digital Marketing Executive

  • Location

    Walsall, West Midlands

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £20000.00 - £25000.00 per annum

  • Contact:

    Adela Kalari

  • Contact email:

    AdelaKalari@workwithglee.com

  • Job ref:

    29967_1658486242

  • Published:

    4 months ago

  • Expiry date:

    2022-08-24

  • Startdate:

    ASAP

  • Consultant:

    #

Job title: Digital Marketing Executive

Location: Walsall

Salary: up to £25,000

Contract: Full time, Permanent

Start date: Immediate start

Gleeson Recruitment Group are pleased to be working with a leading organisation in the UK retail and consumer market. You will be responsible for implementing the digital marketing strategy to drive digital engagement and maximise costumer spend. Working across a range of digital channels, this role would suit someone who is highly creative yet analytical in their approach.

The Role:

  • Implement the strategy for the company's website, working to enhance the user experience, ensuring the content is optimised, compelling for customers and on-brand.
  • Implement day-to-day updates of the content management system (CMS) including promotional, seasonal, ad hoc & inspirational campaigns and updates.
  • Use CRM to maximise online marketing opportunities.
  • Execute the online content strategy in line with the comms plan and ensure the correct channels are used to meet audience needs.
  • Manage end-to-end email campaigns, including planning, coordinating, set-up, segmenting, targeting, testing, reporting and optimisation.
  • Track and analyse all email performance and provide recommendations based on customer trends and behaviour in conjunction with our target audiences.

The Idea Candidate:

  • Good analysis / numerical skills
  • Good time management, planning and organising skills
  • Knowledge of the convenience retail sector
  • Experience with email, product catalogue and CMS systems
  • Experience in building strong relationships and managing stakeholders
  • Marketing degree, CIM or similar qualification

Highly competitive package.

Our client is based in Walsall and is offering a hybrid working pattern (two days per week in the office) so the successful candidates can be based anywhere in the Midlands.

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