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Digital Marketing Executive

Digital Marketing Executive

  • Location

    Birmingham, West Midlands

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £20000.00 - £24000 per annum

  • Contact:

    Jack Hawthorne

  • Contact email:

    jackhawthorne@workwithglee.com

  • Job ref:

    BBBH14940_1556718526

  • Published:

    4 months ago

  • Expiry date:

    2019-05-21

A fantastic opportunity for a Digital Marketing Executive to join a fast growing Digital Agency in the heart of Birmingham.

As the Digital Marketing Executive and reporting to the Digital Director, you will be part of a fast growing Digital Team centred around generating leads and revenue for their clients and partner businesses through a variety of digital channels and techniques.

You will support the Digital Marketing Manager with a broad range of both online and offline marketing across the clients businesses. The ideal candidate will have a passion for, and expertise in, digital marketing, combined with a creative flair and solid analytical thinking. This role requires strong collaboration with sales teams, graphic designers and SEO consultants.

What you'll do...

  • Produce copy/content for clients' websites, collaborating closely with team members to create website and social content; internal and external Companies
  • Managing social media accounts
  • Management of the marketing offers on websites:. Leading conversion rate optimisation strategies, including analysis of landing page and conversion effectiveness, while providing feedback and progress updates to the business
  • Liaising across departments and working closely with sales and management teams
  • Planning and delivery of subscriptions marketing social media strategy: plan and deliver the organic and paid strategies to relevant audiences across Facebook, Twitter and LinkedIn.
  • Assist with e-mail campaigns by providing interesting and up to date content concentrating on delivery, open rates, click through rates and lead generation
  • Copy write campaign and core brand content for the website, social channels, and e-mail briefs: ensuring content delivers against key messages and is in brand tone of voice
  • Input into wider campaign design and planning - Attend meetings with the current marketing team and in-house designers and bring your ideas on how to amplify across all digital touch points
  • Competitive tracking: Identifying what our competitors are delivering across their online channels and recommending what elements to replicate
  • Performance reporting and insight: Reporting the digital marketing performance on a weekly basis
  • Input into wider campaigns and strategies across our group of businesses, including events marketing and client partnerships

What you'll need...

  • A Marketing or Digital Marketing Degree or similar qualification in Marketing
  • Experience within Digital Marketing, PR, Web Dev
  • Suitable copy-writing skills, have a keen eye for detail and understand the concepts of digital marketing
  • Ideally managed social media accounts - Facebook, twitter, LinkedIn etc.
  • Previously worked within an organisation where you have worked with people at all levels
  • Demonstrate success in digital marketing via previous roles
  • A natural passion for, and hunger to stay at the cutting-edge of, online marketing
  • A motivated self-starter who can work autonomously but solicit help and feedback when needed
  • Creative flair and eye for detail
  • Able to think strategically and commercially analyse the impact of digital marketing activity.

What you'll get…

  • Working as part of a modern and forward thinking organisation
  • A newly refurbished modern working space in a fantastic location close to train stations and Birmingham central
  • Direction, training and support
  • A competitive salary with market leading bonus scheme

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