Up to £35000.00 per annum
23 days ago
Digital Marketing Coordinator
Birmingham, Solihull (Hybrid working*)
£35,000 + Benefits
Initial 12 Month Contract (potential to go perm)
My client are a leading technical and business services organisation are looking for a Digital Marketing Coordinator to join their growing marketing team. With ambitious growth plans for 2023, this role will play a pivotal part in delivering the overall digital strategy to drive brand awareness and increase lead generation. Working closely with global teams and area marketing teams, you will build engaging digital campaigns across web, social, email and SEO.
This role will suit someone who is results driven, a digital enthusiast and is hands on in the delivery of digital activity. Initially a 12 Month contract, there is high potential for this role to be made permanent.
- Work with the Global and Area teams to deliver the annual digital strategy to increase demand generation and generate a lead pipeline.
- Daily management of the website, ensuring the user journey is seamless, content is up to date and site performance is continuously optimised.
- Build engaging email campaigns (using Pardot), with a focus on customer segmentation.
- Ownership of company social media channels.
- Working with the Brand & Communications team to ensure content is briefed in and delivered on time.
- Utilise Google Analytics to evaluate end-to-end user experiences across multiple channels and customer touch points.
- Manage the PPC agency, ensuring all work is delivered to a high standard and is optimised for best results.
- Monitor competitor activity and stay up to date with new and emerging digital trends.
- Experience within a similar B2B Digital Marketing position.
- A positive and proactive attitude that can respond well to deadlines and multitasking
- Someone eager to learn and consistently develop their skills
- Experience with digital tools such as Google Analytics, Hootsuite, Pardot, Mail Chimp etc..
- Excellent stakeholder management
- A self-starter that can work autonomously
*Hybrid working, you will be required in the office once a week.