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Digital Data Analyst

  • Location

    Birmingham, West Midlands

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £38000.00 - £45000.00 per annum

  • Contact:

    Ben Williams

  • Contact email:

    benwilliams@workwithglee.com

  • Job ref:

    BBBH25365_1632153675

  • Published:

    29 days ago

  • Consultant:

    Ben Williams

Gleeson Recruitment Group are working in partnership with a high-growth B2C focused business in Birmingham, who are on the lookout for a Digital Data Analyst. This business is well-known for its excellent working culture and are going through extreme growth at the moment.

If you've got plenty of experience in a broad digital analyst role, and are an expert in Google Analytics and Tag Manager then this might be the role for you!

This Digital Data Analyst role will involve:

  • Working in collaboration with Digital Managers to identify opportunities for A/B/MVT testing
  • Creating and identifying goal flows, identifying the pain points in online user journeys
  • Attributing the digital spend and activity to commercial performance for each business unit
  • Helping the paid media department to improve ROI
  • Creating a list of hypotheses and tests to be monitored and, in turn, improved upon
  • Helping to drive new landing page tests and campaigns for the marketing department
  • Email marketing analysis

The Digital Data Analyst position requires a candidate with the following skills:

  • Extensive experience working with Google Analytics
  • Proven experience of working with A/B testing tools, such as VWO
  • Advanced knowledge of Google Tag Manager and Google Search Console
  • Experience of SQL and Tableau
  • Experience of working with paid search data and attribution models
  • You must be a highly analytical and data driven individual
  • Excellent and professional communication skills, both written and verbal
  • Outstanding stakeholder management skills
  • The ability to manage a number of projects at any one time

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