An exciting, newly created role working for a retail business based in Staffordshire. My client is looking to recruit a Digital Content, Social and Loyalty Executive.

The Digital Content, Social and Loyalty Executive will report directly into the Head of Marketing and play a key role in the development and deployment of marketing campaigns, with a particular focus on web content, social media and email marketing.

The role will encompass:

• Support the wider marketing team in the development annual marketing plan
• Management of all social media activity, from idea generation to content creation, deployment, monitoring and reporting
• Support the overall CRM plan and lead on all email marketing activity.
• Develop, working closely with the design team, digital content for a range on online platforms
• Social and web performance reporting

The ideal candidate for this role will possess the following skills/expertise:

• A positive, customer-centric approach to marketing
• A track record of delivering effective social media campaigns - from a strategic and tactical perspective
• Extensive email marketing experience
• Demonstrable experience of managing end-to-end marketing campaigns across acquisition, engagement and retention
• A background within retail would be preferable

Highly competitive package - role based in Lichfield.

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