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Digital Analytics Manager

Digital Analytics Manager

  • Location

    West Midlands, England

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £50000.00 - £60000 per annum

  • Contact:

    Andrew Carr

  • Contact email:

    AndrewCarr@workwithglee.com

  • Job ref:

    BBBH24201_1624533080

  • Published:

    4 months ago

  • Expiry date:

    2021-08-05

  • Consultant:

    #

My client, a market leading retail business based in the Midlands, is looking to recruit a Digital Analytics Manager.

This role, a new and exciting opportunity, will lead on all digital insights and reporting across a vast & expanding digital estate, and present findings and recommendations to multiple stakeholders in the business to drive performance. This s a senior role with lots of responsibility and autonomy to drive change.

The Digital Analytics Manager role will encompass:

  • Develop and implement a comprehensive digital analytical framework using a data first approach on digital insights, data storytelling, measurement, research and overall strategy.
  • Provide detailed customer first insights, enabling senior stakeholders to make informed decisions on a variety of matters such as digital sales and marketing performance, website optimisation, projects and strategies.
  • Surface actionable insights regarding visitor pain points on the website including broken journeys using digital data solutions for remedial action
  • Weekly, monthly and quarterly KPI tracking to diagnose onsite customer journey and identifying where improvements can be made.
  • Promote Digital measurement and analytical best practice to deliver the commercial plans for all Digital channels
  • Work closely with digital marketing team and agencies to set up Omnichannel Campaign effectiveness insights and attribution modelling.
  • Review Digital marketing channels performance and where improvements need to be made through Optimisation Analysis for a better ROI.

The ideal candidate for this role will possess the following skills/expertise:

  • Extensive experience in digital analytics from a reporting & insights perspective using various digital analytics suites
  • Solid understanding of Conversion Rate Optimisation from using various data points to create hypotheses and conducting deep dive post-test analysis.
  • Strong understanding of customer experience and behaviour online.
  • Understanding of online conversion funnel including path to purchase and customer journeys.
  • Digital measurement experience, including and the deployment of attribution modelling, ROI.

Highly competitive salary.

This role is based in the Midlands, however extensive flexibility will be considered.

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