Customer Research Manager

Customer Research Manager

Birmingham - hybrid

£45,000 - £55,000

My client, A leading name in the Travel and Leisure sector, is currently looking to recruit a Customer Research Manager into their CRM and Insights team to set up and manage the ongoing Customer Research function whilst they transform into a data led business,

This is a new role that comes with an exciting opportunity to manage a whole End to End research function across both B2B and B2C arms of the business as they bring the function in house. Taking the lead on the whole end-2-end process from initial concept through to delivery of results, this role comes with full autonomy

This would be a great opportunity for a Customer and data Research Specialist with experience running an End 2 End research process across a huge data set using qualitative and quantitative research methods.

Responsibilities

• Develop the UK customer research function, understand key business questions and align effective, impactful research to drive imperative change to the service.

• Set up and manage the relationship with a research panel supplier to build and maintain a permanent Customer Panel, ensuring that it is effectively used by the business.

• Work closely with the senior stakeholders across all sectors and functions of the business as well as 3rd party Research agencies to clear a backlog of research requirements

• Present reports to key stake holders across the business and work with them to decide actionable steps to implement the findings effectively.

• Use a variety of research methodologies to ensure all research is accurate, timely and provides the relevant business area actionable insight, as well as working on Competitive and Market analysis.

• Use tools such as YouGov and interpret results for meaningful and useful insight for both the Brand and competitors

Requirements

• Prior expertise of best practice questionnaire design, being able to demonstrate working with different research tools and techniques, such as Panels and Focus Groups.

• Strong research led background both in qualitative and quantitative research, with experience of agency management and management of customer panels

• Experience of managing and delivering a portfolio of research projects to tight deadlines

• Ability to present, explain and interpret data or analysis to non-technical audiences and senior stakeholders

• Commercially astute with high levels of problem solving ability

• Ability to collaborate, manage, influence and motivate across organisational boundaries.

If this role sounds interesting to you or you would like to find out more about this role then get in touch today!

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