CRM Marketing Assistant

CRM Marketing Assistant

  • Location

    Birmingham, West Midlands

  • Sector:

    Marketing and Digital

  • Job type:


  • Salary:


  • Contact:

    Sophie Hancox

  • Contact email:


  • Job ref:


  • Published:

    8 months ago

  • Expiry date:


My clients Ecomm department is looking to recruit a Marketing Assistant to drive revenue through app marketing, display remarketing and email marketing.

With a focus on app marketing and display remarketing and you will be empowered to define strategies for both of these channels to maximise revenue from our existing customers.

The ideal candidate will possess:

· Hands on experience of mobile digital marketing (preferably apps) with proven success

· Experience using Display management platforms such as adservers and DSPs (with preference for Google stack)

· Strong experience of email marketing best practice, email automation and retargeting techniques

· Experience within an online retail environment

· Strong stakeholder management skills

· A good working knowledge of Google Analytics and data driven attribution modelling

· Strong interpersonal skills

· Very strong agency management skills

· Excellent communication and project management skills

· Excellent presentation and reporting skills

Duties will include:

· Defining the app marketing and display remarketing strategies

· Utilising display management tools such as DoubleClick Campaign Manager (DCM) and Bid Manager (DBM)

· Campaign, creative and bidding optimization

· Budget planning and performance monitoring

· Analysing customer data to create segments that will deliver a personalised experience for our customers

· Optimising Retention Marketing KPIs including customer repeat order rate and customer lifetime value

· Optimising the performance of app marketing, display remarketing and email marketing through A/B testing

· Agency management for the production of creative assets and ad placements

· Collaborating with marketing colleagues to maximise the efficiency of retargeting budgets

· Weekly and monthly reporting and analysis - creating insight that drives change

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