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CRM Manager (Email & SMS)

  • Location

    City of London

  • Sector:

    Marketing and Digital

  • Contract type:

    Permanent

  • Salary:

    Up to £37000 per annum

  • Contact:

    Lucy Thomas

  • Contact email:

    lucythomas@workwithglee.com

  • Job ref:

    32076_1674137097

  • Published:

    20 days ago

  • Consultant:

    Lucy Thomas

CRM Manager | London* | up to £37,000

Gleeson Recruitment Group are pleased to be working with an international membership organisation to recruit for a a CRM Manager. A newly defined role to the business, you will lead a small team and will be responsible for managing the CRM strategy across Email and SMS to 140,000 members globally.

You will be the go-to person across the business for all things CRM, ensuring best practice across all email and SMS activity to drive retention and acquisition results.

The Role:

  • Take ownership of the CRM strategy and Roadmap - focusing on both Email and SMS communications.
  • Segmentation and Automation of all CRM activity based on member profile.
  • Daily CRM Management, with a focus on automatic workflow strategy, email templates, analysis, customer journey, AB testing roadmap, and upgrade existing workflows.
  • Partner with wider marketing and content teams to build out all email and SMS campaigns.
  • Daily management of of CRM database, working with the wider marketing team to ensure effective data collection points.
  • Develop and drive the end to end CRM proposition from a segmentation, delivery, testing, measurement and continuous improvement perspective.
  • Identify and implement new CRM projects that will drive the CRM strategy further.
  • Manage the Email & SMS delivery team.

The Ideal Candidate:

  • Experience within a similar CRM and Email role.
  • Excellent working knowledge of email and CRM platforms (Adobe Campaign would be desirable).
  • Experience line managing a small team is essential
  • Knowledge and understanding of SMS delivery, and drive to further this channel as my client develops into new territories.
  • Excellent stakeholder management experience, with the ability to build internal relationships at all levels.

*Highly Flexible working, you will be required in the office approx once a month.

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