A fantastic opportunity for a CRM Executive to join a high growth consumer business based in Birmingham City Centre. My client is at an exciting period of its evolution, undergoing a period of sustained growth. This growth is both within the UK and across multiple international markets - with many more to come. The CRM Executive will join a high performance marketing team and will be responsible for delivery of effective CRM campaigns to drive customer retention and acquisition.

Role Responsibilities:

• Lead on the defining an effective CRM strategy, with a focus on using customer data to optimise campaigns across a range of channels.
• Create and develop email marketing campaigns from concept through to creation and then post campaign analysis.
• Using segmentation and automation to provide targeted and personalised email campaigns to each customer group.
• Manage the building, scheduling, testing and optimisation of email campaigns.
• Develop a test and learn approach and continuously improve delivery, open rates and CTR.
• Run regular campaigns to promote exclusives, deals and other special offers or seasonal events.
• Establish CRM performance benchmarks, summarise key insights, and recommend actions to improve email performance.
• Work closely with the content and design teams to create relevant collateral.

The Ideal Candidate will:

• Have experience in a similar CRM Marketing position.
• Experience using a CRM system and marketing automation tools.
• Have a proactive attitude and must be able to thrive in a varied and fast paced environment
• Be analytical with great attention to detail and ability to translate data insights into actionable outcomes.
• Have strong understanding of A/B testing and optimisation principles.

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