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CRM Executive

CRM Executive

  • Location

    Birmingham, West Midlands

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £25000.00 - £30000.00 per annum

  • Contact:

    Darrah O'Sullivan

  • Contact email:

    DarrahO'Sullivan@workwithglee.com

  • Job ref:

    BBBH22658_1612210957

  • Published:

    29 days ago

  • Expiry date:

    2021-02-25

  • Consultant:

    #

A fantastic opportunity for a CRM Executive to join a high growth consumer business based in Birmingham City Centre. My client is at an exciting period of its evolution, undergoing a period of sustained growth. This growth is both within the UK and across multiple international markets - with many more to come. The CRM Executive will join a high performance marketing team and will be responsible for delivery of effective CRM campaigns to drive customer retention and acquisition.

Role Responsibilities:

  • Lead on the defining an effective CRM strategy, with a focus on using customer data to optimise campaigns across a range of channels.
  • Create and develop email marketing campaigns from concept through to creation and then post campaign analysis.
  • Using segmentation and automation to provide targeted and personalised email campaigns to each customer group.
  • Manage the building, scheduling, testing and optimisation of email campaigns.
  • Develop a test and learn approach and continuously improve delivery, open rates and CTR.
  • Run regular campaigns to promote exclusives, deals and other special offers or seasonal events.
  • Establish CRM performance benchmarks, summarise key insights, and recommend actions to improve email performance.
  • Work closely with the content and design teams to create relevant collateral.

The Ideal Candidate will:

  • Have experience in a similar CRM Marketing position.
  • Experience using a CRM system and marketing automation tools.
  • Have a proactive attitude and must be able to thrive in a varied and fast paced environment
  • Be analytical with great attention to detail and ability to translate data insights into actionable outcomes.
  • Have strong understanding of A/B testing and optimisation principles.

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