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Content Writer

Content Writer

  • Location

    Staffordshire

  • Sector:

    Marketing and Digital

  • Contract type:

    Permanent

  • Salary:

    £30000.00 - £35000.00 per annum

  • Contact:

    Darrah O'Sullivan

  • Contact email:

    DarrahO'Sullivan@workwithglee.com

  • Job ref:

    31365_1666952691

  • Published:

    3 months ago

  • Expiry date:

    2022-12-09

  • Consultant:

    ConsultantDrop

My Client, a high growth consumer services business, are looking to recruit a Content Writer to join their fast paced and growing marketing team. Currently going through a sustained period of growth, this is a brand new role to the business and will focus on developing high-quality optimised copy and content across a the website and a range of other digital channels.

A high growth role, this opportunity comes with tons of development and the chance to own site content and copy, with the autonomy to create and implement new ideas.

Role Responsibilities:

  • Develop and execute the content strategy across a range of channels to support the annual marketing strategy.
  • Write engaging content for digital (social, web, email, etc..) ensuring copy is relevant for individual target audiences, and SEO optimised.
  • Create and update online content via the content management systems, EMS and social platforms
  • Ensure all content is relevant, engaging and pushes boundaries with the view to be market leaders.
  • Measure and report on the effectiveness of content produced against agreed metrics which will be engagement or conversion according to need.
  • Stay up to date and evaluate emerging technologies and content strategies.
  • Brief and manage third party agencies with campaigns and then and proof-read all content to ensure consistency with tone of voice and message.
  • Use SEO techniques to identify topics for content opportunities.

The Candidate:

  • Proven experience in a similar content management or copywriting role.
  • Experience creating content for a range of channels (both online and offline).
  • Excellent stakeholder management skills.
  • Good working knowledge of SEO, with the ability to use reporting tools such a Google Analytics.
  • Good working knowledge of social platforms, scheduling tools and CMS Platforms
  • Great organisation skills and thrives in a fast paced environment.

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