Birmingham, West Midlands
£25000 - £30000 per annum
about 1 month ago
Gleeson Recruitment Group are exclusively recruiting this permanent Content Marketing Manager role based in Birmingham. My client, a leading consumer service business, are going through an exciting period of growth. Central to this growth is an effective marketing and content strategy, primarily through digital channels; this role will play a lead role on both defining and (importantly) delivering on this strategy, along side managing a small digital team of two.
- Coordination and delivery of the content marketing strategy across a range of digital channels.
- Managing key content initiatives with a view to driving digital traffic and engagement to deliver sales and increase customer retention.
- Lead on e-mail CRM campaigns - focusing on segmentation and automation, ensuring all content is relevant to specific target audience.
- Work across multiple Social Media platforms - owning campaign from conception through to delivery.
- Act as a brand guardian, maintaining a consistent message across all digital channels with a focus on brand, tone of voice and style.
- Managing a small team of two.
The ideal Candidate:
- Experience in a similar tole, creating engaging content to grow a brands digital presence.
- Ability to analyse campaign performance and optimise for future improvements (with a focus on Social and Email).
- Strong campaign management skills, from concept through to completion and post campaign reporting.
- Strong data/ analytical skills - measure campaign performance against key KPI's and ROI.