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Content Marketing Manager

Content Marketing Manager

  • Location

    Birmingham, West Midlands

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £25000 - £30000 per annum

  • Contact:

    Darrah O'Sullivan

  • Contact email:

    DarrahO'Sullivan@workwithglee.com

  • Job ref:

    BBBH22651_1612179091

  • Published:

    about 1 month ago

  • Expiry date:

    2021-03-03

  • Consultant:

    #

Gleeson Recruitment Group are exclusively recruiting this permanent Content Marketing Manager role based in Birmingham. My client, a leading consumer service business, are going through an exciting period of growth. Central to this growth is an effective marketing and content strategy, primarily through digital channels; this role will play a lead role on both defining and (importantly) delivering on this strategy, along side managing a small digital team of two.

Role Responsibilities:

  • Coordination and delivery of the content marketing strategy across a range of digital channels.
  • Managing key content initiatives with a view to driving digital traffic and engagement to deliver sales and increase customer retention.
  • Lead on e-mail CRM campaigns - focusing on segmentation and automation, ensuring all content is relevant to specific target audience.
  • Work across multiple Social Media platforms - owning campaign from conception through to delivery.
  • Act as a brand guardian, maintaining a consistent message across all digital channels with a focus on brand, tone of voice and style.
  • Managing a small team of two.

The ideal Candidate:

  • Experience in a similar tole, creating engaging content to grow a brands digital presence.
  • Ability to analyse campaign performance and optimise for future improvements (with a focus on Social and Email).
  • Strong campaign management skills, from concept through to completion and post campaign reporting.
  • Strong data/ analytical skills - measure campaign performance against key KPI's and ROI.

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