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Commercial Marketing Director

  • Location

    West Midlands, England

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £70000.00 - £85000.00 per annum

  • Contact:

    Andrew Carr

  • Contact email:

    AndrewCarr@workwithglee.com

  • Job ref:

    29573_1660745053

  • Published:

    about 1 month ago

  • Consultant:

    Andrew Carr

My client, a leading leisure destination, based in the Midlands is looking to recruit a Commercial Marketing Director.

This is a key strategic appointment, that will oversee the the marketing and sales function. The purpose of the role is to drive awareness, engagement and acquisition - leading to footfall, loyalty and retention.

The role, reporting directly into the Managing Director will oversee the Marketing team (including digital and design) and Sales. The role will encompass:

  • Develop & execute the Marketing & Sales strategy with the goal to achieve the footfall targets and revenue numbers.
  • Have a robust execution plan that targets key demographics to achieve budgeted attendance.
  • Introduce sales & marketing activities that increase footfall, in the form of events, sponsorship, conferences and general B2C activities
  • Motivate and lead a team to achieve agreed targets.
  • Assist with delivering business targets set for sales through various channels through set KPIs
  • Execute 360 campaigns with measurable ROI

The ideal candidate for this Commercial Marketing Director will possess the following skills/expertise:

  • Excellent understanding digital and marketing channels
  • Demonstrable track record of delivering sustained sales growth
  • Demonstrable ability to set sales targets and build activity to deliver
  • Team leadership
  • Experience withing leisure/destination/hospitality marketing

Highly competitive package.

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