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B2C Digital Marketing Manager

B2C Digital Marketing Manager

  • Location

    Birmingham, West Midlands

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £35000.00 - £45000.00 per annum

  • Contact:

    Darrah O'Sullivan

  • Contact email:

    DarrahO'Sullivan@workwithglee.com

  • Job ref:

    BBBH28096_1647426498

  • Published:

    4 months ago

  • Expiry date:

    2022-04-27

  • Consultant:

    #

My client, a consumer goods retail business, are looking to recruit a B2C Digital Marketing Manager. A key hie within the business, you will lead on developing a digital strategy across a multiple digital channels. As the Digital Marketing Manager you will be responsible for managing all aspects of the online and digital activities, the role will focus on maintaining and developing a portfolio of websites, with a focus on improving website traffic and driving conversion rates.

The role:

  • Responsible for the digital strategy across the website, social email, and any other channels
  • Developing and delivering all online content, development, functionality and UX for a portfolio of ecommerce websites
  • Analysing and understanding user behaviour, site interaction and opportunities to enhance engagement and conversion across the websites
  • CRO on an ongoing basis, to maximise the performance of the websites.
  • Responsible for email platform: monitor and evaluate the design, performance and overall quality of the campaigns
  • Report on the digital performance and propose changes for the digital marketing strategy accordingly with the results.

The Ideal Candidate:

  • Experience in a similar digital marketing role, ecommerce experience would be advantageous.
  • Demonstrable experience of using CMS, CRM, and email marketing platforms
  • Strong experience with paid social and paid search channels.
  • Strong analytical skills - proven experience in tracking, optimising, and reporting on digital campaign activities.
  • Demonstrable experience ideally working in a high-growth, successful, fast-paced environment.

Flexiblel / Hybrid working pattern.

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