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B2B Marketing Manager

  • Location

    Birmingham, West Midlands

  • Sector:

    Marketing and Digital

  • Job type:

    Contract

  • Salary:

    Up to £40000 per annum

  • Contact:

    Lucy Thomas

  • Contact email:

    lucythomas@workwithglee.com

  • Job ref:

    30575_1662645511

  • Published:

    18 days ago

  • Duration:

    March 2023

  • Startdate:

    September - October 2022

  • Consultant:

    Lucy Thomas

Gleeson Recruitment Group are pleased to be working with West Midlands Growth Company to be recruiting for a B2B Marketing Manager to join the team on a fixed term basis until the end of March 2023

Job title: B2B Marketing Manager

Location: Birmingham

Contract: Full time, 6 month FTC

Salary: £40,000 (pro rata)

Start date: September-October 2022

WFH policy: Hybrid/Flexible

About West Midlands Growth Company:

West Midlands is an exciting, vibrant and diverse region and West Midlands Growth Company aims to reflect this in all that we do. Our objective is that our work, services and employment practices will promote a positive impression of the region, and we will take every step to minimise or eliminate outdated preconceptions and stereotypes

This role is a unique opportunity to work for the region's Investment Promotion Agency and alongside the Combined Authority.

The role:

We are searching for a Marketing Manager to join a team that works to champion the West Midlands Low Carbon initiatives. This role works alongside the Combined Authority to promote the West Midlands 'Home of the Green Industrial Revolution' to national and international businesses.

Key requirements:

  • Create and manage the low carbon comms & marketing campaign.
  • Convey key differentiators of the WM low carbon proposition and Net Zero Business Pledge to national and international audiences.
  • Curate content across thought leadership, web and social channels.
  • Develop a coordinated programme of webinars and events across the region to support the region's proposition
  • Identify opportunities for the celebration of the region, its businesses and low carbon economy credentials and inform the development of the region's emerging low carbon narrative.
  • Working with marketing and communications colleagues on programme activities and supporting the development of case studies, media comments and briefings.
  • Support BD colleagues on the engagement of key firms and on inward investment lead generation.

Candidate criteria:

  • Relevant experience and professional qualification within field
  • Experience and knowledge within renewable energy/smart grid and understanding of low carbon
  • Strong stakeholder management skills and ability to build relationships with senior stakeholders/clients and businesses
  • Experience/capability to work alongside another partner to collaborate with their current policy in line with a joint strategy
  • Strong copy and writing ability
  • Social media knowledge
  • Strong B2B marketing experience - multichannel
  • Strengths in delivery of content curation, event management and B2B social media
  • Good knowledge of commercial marketing and working closely with BD teams

Please apply for more information

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