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B2B Marketing Exeuctive

B2B Marketing Exeuctive

  • Location

    Walsall, West Midlands

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £30000.00 - £32000.00 per annum

  • Contact:

    Darrah O'Sullivan

  • Contact email:

    DarrahO'Sullivan@workwithglee.com

  • Job ref:

    BBBH24478_1628600998

  • Published:

    about 2 months ago

  • Expiry date:

    2021-09-21

  • Consultant:

    #

My Client, a leading B2B manufacturing business, are looking for a marketing professional to join their fast paced marketing team and manage all communicatiosn for the specification channel . This is a brand new role to the business due to growth and expansion, the role will focus on executing mutli-channel marketing campaigns to drive performance of the the specification channel.

This is a great opportunity to really make this role own, and would suit someone who is a self-starter, and strategic in their approach but still enjoys being hands-on in the day to day execution.

The Role:

  • Support the specification channel with marketing campaigns and collateral to drive brand awareness and influence buying decisions.
  • Be the go-to person for the specification channel, understand the audience, their needs and buying behaviours.
  • Work with the Head of Marketing to bring market insight and channel objectives inline with the wider marketing strategy.
  • Equip the sales team with the tools they need to educate and drive demand for products.
  • Planning and delivering the marketing activity plan for the specification channel, focusing on POS, case studies , product launches, technical literature, PR and sales promotions.
  • Work closely with EMEA and group functions to ensure all communications are consistent and aligned with group brand guidelines.
  • Monitoring and reporting campaign performance, using insights to optimise future campaigns.

The Candidate:

  • Have experience within B2B manufacturing environments, and a proven track record of delivering marketing campaigns.
  • Be results driven, and commercially minded.
  • Excellent stakeholder management skills.
  • Proven ability to work on multiple projects, under pressure and to deadlines, with excellent organisational and planning skills
  • Motivated, self-starter who thrives in a fast paced environment and loves a challenge.

Flexible working approach - 3 days in office, 2 days from home.

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