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B2B Digital Marketing Manager

B2B Digital Marketing Manager

  • Location

    Birmingham, West Midlands

  • Sector:

    Marketing and Digital

  • Job type:

    Permanent

  • Salary:

    £35000.00 - £45000.00 per annum

  • Contact:

    Darrah O'Sullivan

  • Contact email:

    DarrahO'Sullivan@workwithglee.com

  • Job ref:

    BBBH28092_1647424403

  • Published:

    4 months ago

  • Expiry date:

    2022-04-27

  • Consultant:

    #

My client, a leading Consumer Goods business, are looking for a B2B Digital Marketing Manager to join the team. A brand new role to the businesses, and with ambitious growth plans they have identified the need for an experienced Digital Marketing Manager to help develop the B2B online presence. You will focus on developing a digital strategy to drive performance for the B2B and Trade side of the business,you will take ownership of building multi-channel digital campaigns to drive brand awareness in the market, and improve conversion rates.

Key Responsibilities:

  • Develop and implement an effective digital strategy to drive B2B performance across the business.
  • Daily management of the B2B Ecommerce website.
  • Build multi-channel digital campaigns across social, email and search marketing to drive traffic to the website.
  • Ensure the customer journey is seamless across all touch points, regularly making improved the the user journey.
  • Regular reporting on website traffic and digital performance, using key insights to optimise future campaigns.
  • Coordinating digital campaign activity including paid social, paid search, campaign landing page development and emails; producing briefs on messaging, copy and creative where necessary.

The Ideal Candidate:

  • Experience within a similar digital marketing role, ideally within B2B Ecommerce.
  • Proven ability to drive online presence and improve conversion rates.
  • In depth knowledge of social media, email marketing, and website management.
  • In depth knowledge of analytic tools such as Google Analytics, Adwords and SEM Rush.
  • Excellent attention to detail and focused determination are a must in this diverse role.

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