Job title: CRO SpecialistLocation: Birmingham City Centre | hybrid working pattern Salary: £30,000 - £35,000 (Experience dependant) Contract: Permanent Start date: Immediate startWe're currently working with the UK's leading online bathroom retailer who have an exciting CRO Specialist role within their digital marketing department. You'll work closely with the team in UX, Performance Marketing and Design to drive business growth and on-going conversion rate optimisation.This is a role that will give you the opportunity to grow and develop as well as have input in a multi-million-pound e-commerce business!The role:Continuously analyse the customer journey and use data insights to improve the user experience.Work with the development teams to translate technical UX requirements and ensure projects are delivered.Reporting on project success and enhancing results by owning iterative improvement.Reporting on testing of solutions and delivering insights in a clear, actionable format.Identifying shifts and anomalous behaviour before it's seen in commercial results.Driving measurable business success through empowering the team, driving increased conversion rate and increased website engagement.Using effective analytics and content, continuously aim to increase customer engagement.Drive customer acquisition and retention through effective digital experience.Delivering data-backed insights to the UX team, identifying areas for focus and development.The candidate:Will be data driven and have a good understanding of analytic. Will be able to interpret data and suggest improvements from insights.Proven strong analytical skillsGood team playerAbility to communicate well at all levels (both written and verbal)Assertive, confident and able to challenge established ways of working in a proactive way.Proactive, resilient and able to work using own initiativeHighly competitive package.GleeMDBy applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

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Job Title: Senior CRM executive Location: Birmingham | Hybrid Job Type: Full-time Salary Range: £29,000Job Description:My client, a non-for-profit organisation based in Birmingham, is looking to recruit a Senior CRM executive.This is an exciting new role reporting directly to the Digital and CRM Manager. The Senior CRM executive will play a significant role in the process to develop, monitor and deliver a multi-channel CRM strategy that engages their members and customers with dynamic, personalised, targeted and relevant marketing campaigns across all life-cycle stages.The ideal candidate will be responsible for day-to-day management of the CRM and managing the end-to-end delivery of email campaigns whilst working closely with multiple teams across the company.Responsibilities:Develop and implement CRM strategies that improve customer retention and increase sales.Manage and maintain our CRM systems, ensuring they are up to date and accurate.Analyse customer data to identify trends and opportunities for improvement.Manage the end-to-end delivery of automated dynamic and personalised communications - this will cover planning, briefing, building, testing and implementing all activation and on-boarding CRM communications.Stay up to date with industry trends and best practices for CRM management.Qualifications:Have at least 2 years of experience in a similar CRM Marketing position.Experience using a CRM system and marketing automation tools.Have a proactive attitude and must be able to thrive in a varied and fast paced environment.Be analytical with great attention to detail and ability to translate data insights into actionable outcomes.Have strong understanding of A/B testing and optimisation principles.If you are a driven individual with a passion for customer relationship management and are looking for a new challenge, we want to hear from you.Highly competitive package. Super exciting business.GleeMDBy applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

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Job title: Marketing Assistant Location: Worcestershire | hybrid working pattern Salary: Up to £25,000 Contract: Permanent Start date: Immediate startGleeson Recruitment Group have partnered with a growing Midlands based organisation who are a market leader in electronic systems who are looking for a Marketing Assistant.This position would be ideal for an ambitious marketing grad, reinforced with a marketing internship, or someone who has proven experience in a similar role and is ready to take that next step.Under the direction of the Marketing Manager, you will be involved in:Conducting market research, competitor analysis, and other forms of research to assist the marketing function in the development and execution of marketing campaigns.Maintaining social media channelsAssist with the creation of email campaigns using the MailChimp platform.The creation of promotional materials (brochures, datasheets, web-content etc.)Assisting the wider marketing department with ad-hoc projects.Supporting in the planning and delivery of events & representing the business at exhibits and other events.Experience:Educated to A-Level (Essential)Educated to degree level (desirable)A strong interest in marketing and any relevant marketing experienceStrong organisational skillsExceptional attention to detailWorking knowledge of MS Office (Outlook, Word, Excel, PowerPoint, Publisher).Hybrid working, and excellent benefits on offer. Apply today if you feel like this is the right role for you.GleeMDBy applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

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Job title: Paid Media Executive Location: Coventry Salary: £25k - £35k DOE Contract: Perm, full time WFH: Hybrid - 1 - 2 days a week in the officeGleeson Recruitment Group are pleased to be working with an Ecommerce retail brand based in Coventry, to recruit for a Paid Media Executive on a full time, perm basis.The role will support with the Paid Search strategy as well as working across other Paid Media channels including Search, Display, Shopping, Facebook & Pinterest. This is an important, hands-on role within the marketing department that will be responsible for ensuring the execution of all relevant channels, with a particular focus on paid search activity.You will be a highly organised and analytical individual, committed to quality work and attention to detail, and be passionate about the huge impact that quality paid media marketing campaigns can generate. The Paid Media Executive should be well versed on paid media attribution and understanding the value of different acquisition channels and how they support each other.Key requirements:Working with the team on paid social function and developing and executing the overall strategy.Manage the overall coordination and execution of multiple PPC and social campaigns, predominantly but not limited to Search, Shopping, Display, Facebook & Pinterest.Working on campaign structure, targeting methodology, reach and engagement objectivesMonitor key metrics, implementing the necessary changes to optimise engagement.Work with the paid social budget set by the Paid Search ManagerWork with and provide status updates for the Head of Marketing.Report writing and campaign success measurement.Candidate Criteria:Have experience within a similar PPC or Paid Search role.Experience using Google Ads and Google Analaytics.Proficient in managing campaigns end-to-end; from strategic development through to delivery and optimisationAnalytical and data driven - using data insights to optimise future campaignsPassion about customers, results, and online excellence - with a good knowledge of emerging trends.Highly competitive package. GleeMDBy applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

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Job title: Digital Content Creator Location: Tamworth | hybrid working pattern Salary: Competitive Contract: Permanent Start date: Immediate startI have a fantastic opportunity for a Digital Content Creator to join a dynamic and fast paced beauty supplier business based in Tamworth. You will be responsible for collaborating with the wider marketing team and managing the entire content process from creative development to final delivery. Content will include graphics, create and edit effective imagery and videos, digital assets for social media, emails and other marketing/promotional collateral.This role will suit a creative individual who isn't afraid to push boundaries and challenge the norm with innovative content.This Digital Content Manager role will involve:Work collaboratively with the marketing team to produce high quality and appealing content for all social channels and digital campaigns.Work with brand managers to ensure all content is tailored for specific brand guidelines and is tailored to different target audiences.Shooting and editing new video content for a range of digital platforms.Editing photos and imagery using for web, social, blogs and email etc.Optimising the size, fit and scale of content for various channels and platforms requirements.Analyse competitors and pitch/develop new content ideas to the wider marketing team.Keep up to date with digital trends and platforms, ensuring you are always one step ahead.The Ideal Candidate:Experience in a similar B2C content creation role, with a genuine passion for delivering high quality content to range of channels and audiences.Can create and edit high-quality content across a number of areas including photography, video and graphics.Proficient with Adobe Creative Suite including Premiere Pro and Photoshop.A creative flare with a high attention to detail.Excellent and professional communication skills, both written and verbalThe ability to manage a number of projects at any one time.Hybrid working pattern, and excellent benefits on offer. Apply now! GleeMDBy applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

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Job title: Internal Communications Executive Location: West Midlands, Staffordshire Start date: Immediate start Salary: Competitive Contract: Maternity cover role (12 months with the possibility of a further extension) WFH Policy: Hybrid - 1 day in the officeGleeson Recruitment Group are pleased to be working with a company who provide specialist care for a range of people in need across the UK, based in Staffordshire, to recruit for an Internal Communications Executive. You will join their team and be responsible for delivering engaging marketing plans to drive brand awareness.This is a really interesting Internal Comms role as you will contribute to the development and delivery of audience-centric internal communications that engage employees and support the delivery of great care across a large well-established organisation.Key requirements:Support the Digital Communications Manager with the co-ordination of the day to day running of the intranet, with a focus on good governance, usability, and the development of engaging content for staff in all areas of the organisation.Create engaging and compelling stories to be used across our award-winning channel mix, including magazines, our intranet, social media, audio, video, blog posts, etc.Supporting with the delivery of internal events, including open days, company awards and conferences.Contribute to the development of specific campaigns and initiatives to maximise return on investment in communications.Management and triage of the central communications mailbox.Co-ordinating the organisation's charity partnership.Support regular reporting on key metrics to demonstrate ROI and effectiveness. Candidate criteria:Communications related degree or equivalent.Previous experience within an internal communications specific role would be an advantage.Strong content development skills, including the ability to identify and curate opportunities to produce content in a range of formats.Exceptional writing skills with the ability to create content for a range of audiences.Excellent proofreading skills.Professional and dynamic attitude to work.Excellent IT skills, knowledge of Adobe Creative Suite would be an advantage as would experience of using media editing tools.Team player and the ability to work as part of an extremely fast paced team.Approachable, personable, and able to communicate well with all colleagues.Highly organised with the ability to manage multiple tasks and prioritise accordingly.Methodical and analytical with exceptional attention to detail.Passion for supporting people.Willingness to work with a hybrid approach, attending the office as required.Flexible working, and excellent benefits. GleeMDBy applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

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