When Your Sales Team Is Homebound, Call In the Cavalry!
Collaboration between sales and marketing not only positively affects revenue but will positively impact team morale and employee engagement. In a time where your sales team may not be able to get out and about as ambassadors for your company, marketing can be the reinforcement you need to keep your brand in front of mind when this turbulent time eventually passes.
Content Creation – Marketing and sales should always be working together to create and produce quality content. Your sales team will have insider industry knowledge of trends and talking points to be getting involved in; your marketing team have the skills and tools to personalise the content for the appropriate platforms and ensure that it gets seen by the target audience. Working together will help to curate quality, topical content that is on brand and achieves a decent reach.
Revaluate your current marketing plan – Your marketing team can use research and analytics to point out patterns and commonalities that will help to inform your future marketing decisions; what has been working, what’s not working and who is it working for? Marketing isn’t all about generating new leads, you need to make sure that you are looking after and communicating with your existing customers also. Businesses and consumers are going to be affected in different ways, the right marketing strategy can reach out to your clients, ask what assistance they may need and then make sure that your sales team caters to them accordingly.
Increasing your output – More blogs, emails, videos and stories, once you have created a bunch of quality content, get posting and keep it coming. Not every post should be strictly business, now is the time to engage with your audience. Your marketing function should be sharing news updates from reliable resources, responding to any messages or comments you receive and (most importantly in times of adversity) spreading positivity.
Paid Marketing – No doubt, over the upcoming months, all of us will be spending a considerably larger amount of time online, so now is a good time to ramp up your online spent. Your marketing function will monitor metrics and analytics to target personalised content towards specific audiences and track who is engaging best with that content. They can run tests to figure out what type of content will generate and nurture the most leads and ensure that your money is being spent in the most effective way possible.
Internal Communication – It is also marketing’s responsibility to contribute to and monitor internal communications. Now more than ever, it is important to maintain a sense of community. Phone calls, video calls, video conferences, webinars and seminars are all great tools for bringing your team together and keeping them connected. Your marketing function can help to set up competitions and staff incentives, but they can also make sure that your team will see and engage with your social content – building a sense of community and extending social reach.
Now is the time to keep your connections in the loop as to what is going on in your business, how it may affect them and which of your services you can continue to provide online. We don’t know how long this is going to last, but we are all in the same boat, so get creative, talk to your customers and keep informed with the latest updates.
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